Happy Hunting Group
Happy Hunting Group is a consultant firm for the security industry that needed a fresh brand identity. They wanted a sharp and unique logo to reflect who their company was in the consultant space.
Role
Lead Designer
Duration
March 2021 – May 2021
Hot Pink
#e50a82
Purple
#230c5a
Light Purple
#89708f
Light Grey
#f3f1ff
Icon, Avatar, Symbol
The icon strategically utilizes negative space to emphasize the “HHG” acronym, while also forming an arrow that symbolizes the forward momentum and success clients can achieve through a partnership with Happy Hunting Group.
Typeface/Font
Azonix
The typeface used for the Happy Hunting Group is Azonix, an ideal font for a consulting firm as its clean, geometric lines convey modernity, clarity, and confidence, while its minimalistic design ensures a professional, approachable look that instills trust.
