Icon, Avatar, Symbol

This logo for Shepherd Co. exudes strength, commitment, and timeless values with its bold, circular design. The motto “Steadfast – Unwavering” and “Faithful Unto Death” communicates loyalty, trust, and dedication, supported by classic visual elements. The client started this company with his sons and wanted his clients to know the value of his company. The company needed a logo versatile to be able to be on all its machines, uniforms, and safety equipment.

Typeface/Font

Bebas Neue

I went with BEBAS NEUE for the Shepherd Co. type set for its clean, bold, and modern look, conveying professionalism and strength. Perfect for a construction brand and compliments the Icon Avatar.