SHEPHERD CO.
Shepherd Co., a construction and excavation company, needed a brand that reflected both their industry expertise and religious values. Designing a brand from scratch that encapsulated these unique characteristics posed a creative challenge. I crafted a visual identity that combined rugged, blue-collar aesthetics with thoughtful symbolism. The final brand struck a chord with the client and stood confidently within the construction space. I worked solo on this project, handling every step from concept to completion.
True Black
#000000
Charcoal Grey
#333333
Orange
#f28e25
Light Grey
#eeeeee
Icon, Avatar, Symbol
This logo for Shepherd Co. exudes strength, commitment, and timeless values with its bold, circular design. The motto “Steadfast – Unwavering” and “Faithful Unto Death” communicates loyalty, trust, and dedication, supported by classic visual elements. The client started this company with his sons and wanted his clients to know the value of his company. The company needed a logo versatile to be able to be on all its machines, uniforms, and safety equipment.
Typeface/Font
Bebas Neue
I went with BEBAS NEUE for the Shepherd Co. type set for its clean, bold, and modern look, conveying professionalism and strength. Perfect for a construction brand and compliments the Icon Avatar.
