Source2Security

Source2Security is a security company that has been around for 25 years looking for a new brand identity. They wanted a recognizable avatar that represented the strength of a shield.

Role

Lead Designer

Duration

August 2023-September 2023

Website

source2security.com

Past Brand

New Current Brand

Royal Blue

#065baa

Blood Orange

#ef3e24

Light Grey

#eeeeee

Navy Blue

#0c152d

Icon, Avatar, Symbol

The icon/avatar/symbol incorporates negative space to emplify strength and security in the shape of a shield, while creating a visually appealing icon, avatar, and symbol to be utlized on all marketing items to create a strong brand and recognizable company identity. The thought is for a viewer to see this icon and immediatley know this is professional and dependable security company! The orange dot is a subtle design element to showcase a security camera lens

Typeface/Font

Orbitron bold

Montserrat Medium

The chosen typeface is designed to be timeless and classic, embodying qualities of strength and security while exuding professionalism and a modern, high-tech aesthetic.

Alarm Credit’s Website Rebrand

Happy Hunting Group Brand Design

Source2Security’s Logo Rebrand