Source2Security
For Source2Security, I developed a complete logo and brand overhaul tailored to help them elevate their reputation in the Los Angeles security market. They wanted a fresh look that maintained the integrity of their original identity while clearly standing out among competitors. The challenge was building a new brand from the ground up that struck that delicate balance. The result was a cohesive visual identity that not only exceeded expectations but reenergized the client’s confidence in their brand. I worked closely with our copywriters and marketing strategist to ensure the visuals and messaging were aligned, impactful, and market-ready.
Past Brand
New Current Brand
Royal Blue
#065baa
Blood Orange
#ef3e24
Light Grey
#eeeeee
Navy Blue
#0c152d
Icon, Avatar, Symbol
The icon/avatar/symbol incorporates negative space to emplify strength and security in the shape of a shield, while creating a visually appealing icon, avatar, and symbol to be utlized on all marketing items to create a strong brand and recognizable company identity. The thought is for a viewer to see this icon and immediatley know this is professional and dependable security company! The orange dot is a subtle design element to showcase a security camera lens
Typeface/Font
Orbitron bold
Montserrat Medium
The chosen typeface is designed to be timeless and classic, embodying qualities of strength and security while exuding professionalism and a modern, high-tech aesthetic.
